In fall 2004 Telecom Italia released a commercial using Gandhi's feature and exerpts of his speech at the Inter-Asian Relations Conference, New Delhi, 1947. The message of the one-minute video clip - that is broadcasted internationally – is „Imagine the world today if he could have communicated like this.“ The commercial was helped designing by GandhiServe Foundation and has won Europe's premier creative award, the Epica Award 2004.
